The Auxiliary of Shore to partner with Lucy the Elephant to #GoPinkwithLucy and Raise Breast Cancer Awareness

September 11, 2018


An elephant never forgets, and Lucy wants to make sure South Jersey doesn’t either! The Auxiliary of Shore Medical Center is partnering with South Jersey’s iconic attraction, Lucy the Elephant, to raise awareness for breast cancer and funds to assist in cancer care at Shore Cancer Center. Throughout the one-month campaign, Lucy is proudly wearing two 10-foot long pink ribbons, as well as championing a social media and fundraising campaign #gopinkwithlucy.

Shore kicked off the campaign at Lucy the Elephant, South Jersey’s iconic attraction, in Margate City, NJ on Tuesday, Sept. 25 at 1 pm. Included in the kick-off ceremony will be four physicians, dressed appropriately for this occasion in pink suits: Dr. David May of Shore Physicians Group, who has a subspecialty in breast surgery; Dr. Desiree D'Angelo-Donovan, general surgeon, GFH Surgeons; Dr. Julianne Childs, who has a subspecialty in oncology; and Dr. James Pond, cancer committee chairman, Shore Cancer Center.

Throughout the month of October, Lucy is encouraging South Jerseyans to take photos of her ribbons, and post on social media with the hash tag #gopinkwithlucy. There will also be a month-long fundraising campaign, from which the proceeds will benefit Shore Cancer Center and Lucy the Elephant. Those who are interested in contributing to the fundraising campaign can do so online at or in person at the Lucy and Shore gift shops. Both the gift shop at Lucy and the gift shop at Shore Medical Center are selling a plush version of Lucy with a commemorative button for $20.

Click Here to make your donation today!