The Auxiliary of Shore to partner with Lucy the Elephant to #GoPinkwithLucy and Raise Breast Cancer Awareness

September 11, 2018

Month-long awareness and fundraising campaign kicks off Sept 25

An elephant never forgets, and Lucy wants to make sure South Jersey doesn’t either! The Auxiliary of Shore Medical Center announced that it will partner with South Jersey’s iconic attraction, Lucy the Elephant, to raise awareness for breast cancer and funds to assist in cancer care at Shore Cancer Center. Throughout the one-month campaign, Lucy will proudly wear two 8-foot long pink ribbons, as well as champion a social media and fundraising campaign #gopinkwithlucy.

Shore will kick off the campaign at Lucy the Elephant, South Jersey’s iconic attraction, in Margate City, NJ on Tuesday, Sept. 25 at 1 pm. Included in the kick-off ceremony will be four physicians, dressed appropriately for this occasion in pink suits: Dr. David May of Shore Physicians Group, who has a subspecialty in breast surgery; Dr. Desiree D’Angelo-Donovan, general surgeon; Dr. Julianne Childs, who has a subspecialty in oncology; and Dr. Mohit Sood, Board Certified plastic and reconstructive surgeon, Shore Physicians Group.

Throughout the month of October, Lucy will encourage South Jerseyans to take photos of her ribbons, and post on social media with the hash tag #gopinkwithlucy. There will also be a month-long fundraising campaign, from which the proceeds will benefit Shore Cancer Center and Lucy the Elephant. Starting Sept 25, those who are interested in contributing to the fundraising campaign can do so online at or in person at the Lucy gift shop. Both the gift shop at Lucy and the gift shop at Shore Medical Center will be selling a plush version of Lucy with a commemorative button for $20.

For more information, call (609) 653-3527.